Every image begins with a story. My role was to shape how that story was captured through creative planning, photographer collaboration, and on-site art direction.
Challenge
Every customer had a different story to tell, but every campaign needed to feel unmistakably Schneider Electric.
Every campaign needed to balance each customer's unique identity with Schneider Electric's evolving brand while remaining flexible enough to support changing marketing priorities. The solution had to scale seamlessly across photography, digital experiences, presentations, social media, and web.
My contributions
Led creative direction for customer story photography
Built the photography program and creative direction toolkit
Selected, onboarded, and managed photographers
Art directed photography on location
Art directed photography on location
Photography Direction
Every shoot required a different visual approach, but each was guided by the same goal: creating imagery that felt authentic to the customer while reinforcing Schneider Electric's brand.
"
Working with Liz is knowing all the tiny details are taken care of so you can focus on exactly what you need to. She is always one step ahead and brings an incredibly positive presence to every shoot. I wish I could have her on every job I photograph.
- Doug Levy, Photographer
