Every image begins with a story. My role was to shape how that story was captured through creative planning, photographer collaboration, and on-site art direction.
Challenge
Every image begins long before the camera comes out.
Photography played a critical role in how Schneider Electric communicated its brand. Each project required imagery that felt authentic, technically accurate, and consistent across global campaigns, customer stories, social media, and marketing communications. Achieving that consistency meant building a thoughtful creative process before production ever began.
My role
Creating detailed shot lists and production plans
Vetted, onboarded and managed freelance photographers
Maintained 100% budget adherence
Managing photographer relationships throughout each project
Coordinating talent, locations, and shoot logistics
Art directing photography on location and remotely
Curating final image selections
Managing retouching and post-production timelines
Editing imagery when needed
Organizing enterprise photography libraries
Photography Process
"
Working with Liz is knowing all the tiny details are taken care of so you can focus on exactly what you need to. She is always one step ahead and brings an incredibly positive presence to every shoot. I wish I could have her on every job I photograph.
- Doug Levy, Photographer
Photography: Doug Levy & eCast Productions