Overview
Schneider Electric became the Official Sustainability Partner of the Boston Athletic Association, introducing the brand to one of the world's most iconic sporting events. As Lead Senior Designer, I developed the visual identity for the partnership and translated it into a cohesive experience across every touchpoint throughout race weekend.
Every environmental asset was designed to feel like part of a single visual narrative, regardless of scale or location.
Challenge
Schneider Electric was entering a six-year partnership with the Boston Marathon while simultaneously rolling out a new corporate visual identity.
The creative system needed to accomplish several goals simultaneously:
Introduce Schneider Electric to a
new audience.
Communicate sustainability through an optimistic visual language.
Build a scalable system for dozens
of event assets.
Adapt gracefully to an evolving
visual identity.
Create one cohesive experience across every event touchpoint.
My Role
Lead Senior Designer
Key Visual Development
Experiential Branding
Environmental Graphics
Art Direction
Photography
Photo Retouching & Image Editing
Design Approach
I developed a flexible visual system that adapted across dozens of digital, print, and environmental applications while maintaining a cohesive brand experience as Schneider Electric's identity evolved.
The partnership launched with a flexible campaign that could evolve alongside Schneider Electric's new visual identity.
Art Direction &
Photography
The photography direction focused on authentic human moments rather than staged brand imagery, creating a library of content that extended the campaign beyond race weekend.
