Overview
Schneider Electric became the Official Sustainability Partner of the Boston Athletic Association, introducing the brand to one of the world's most iconic sporting events. As Lead Senior Designer, I developed the visual identity for the partnership and translated it into a cohesive brand experience across every touchpoint throughout race weekend.
Challenge
The Boston Marathon is one of the world’s most iconic sporting events, bringing together athletes, spectators, partners, and the city of Boston. As a longtime sustainability partner of the event, Schneider Electric needed a visual presence that felt distinctive and ownable while still working within the larger Boston Marathon experience.
The challenge was creating a cohesive campaign that could scale from large environmental graphics and signage to digital, social, print, and photography—while remaining recognizable across every touchpoint.
execution
my role
Lead Senior Designer
visual evolution
As the campaign evolved, I adapted the original wave-inspired visual language into a system of bold, overlapping ovals.
The new forms created a stronger framework for photography and messaging while giving the campaign greater flexibility across social, print, signage, and large-scale environmental graphics.
Photography
outcome
The final system created a cohesive Schneider Electric presence across the Boston Marathon experience, scaling consistently from digital and social content to print and large-scale environmental graphics.
By building a flexible visual language rather than designing individual assets in isolation, the campaign remained recognizable across teams, formats, and environments while still capturing the energy of race weekend.
Photography: eCast Productions