Liz Reynolds

Senior Visual Designer | Brand Experience | Art Direction

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Overview

Schneider Electric's customer stories transformed real customer partnerships into compelling marketing campaigns across digital, print, social, and presentation channels.

As Lead Senior Designer, I led the creative direction behind each story—from photography and visual development through campaign design—creating a cohesive brand experience while allowing each customer's story to feel authentic and distinct.

Challenge

Each customer story needed to do more than showcase a successful project—it had to demonstrate the partnership between Schneider Electric and its customers while communicating meaningful business outcomes.

The challenge was creating authentic, customer-specific stories that could still feel unmistakably Schneider Electric and scale cohesively across digital, social, print, and presentations.

execution

Each story began with discovery to identify the customer partnership, key business outcomes, and narrative that would guide the creative direction.

From there, I developed visual concepts
and shot lists, selected and managed photographers, art directed production on location, curated final imagery, and translated each story into a suite of campaign assets across channels.

Each story began with discovery to identify the customer partnership, key business outcomes, and narrative that would guide the creative direction.

From there, I developed visual concepts
and shot lists, selected and managed photographers and video teams, art directed production on location, curated final imagery, and translated each story into a suite of campaign assets
across channels.

My role

Lead Senior Designer

Creative Direction

Photography Art Direction

Photographer & Production Management

Shot Planning & Visual Development

Image Curation

Campaign Design

creative direction toolkit

Building a Repeatable Photography System

To create consistency across customer stories, I developed a repeatable photography process that included custom shot lists, visual guidelines, photographer selection and onboarding, and on-set art direction.

The toolkit gave photographers, stakeholders, and marketing teams a shared creative direction before production began, while leaving enough flexibility to capture the people, environments, and details unique to each customer.

To create consistency across customer stories, I developed a repeatable photography process that included custom shot lists, visual guidelines, photographer selection and onboarding, and on-set art direction.

The toolkit gave photographers, stakeholders, and marketing teams a shared creative direction before production began, while leaving enough flexibility to capture the people, environments, and details unique
to each customer.

Photography: Willam Von Bolton & Shaun Cloud

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