Overview
Schneider Electric's customer stories transformed real customer partnerships into compelling marketing campaigns across digital, print, and presentation channels.
I led the creative direction behind each story, developing a repeatable photography system that began with planning and art direction and extended through campaign design. The result was a scalable visual framework that delivered authentic storytelling while maintaining a cohesive brand experience.
Challenge
Every customer had a different story to tell, but every campaign needed to feel unmistakably Schneider Electric.
Every campaign needed to balance each customer's unique identity with Schneider Electric's evolving brand while remaining flexible enough to support changing marketing priorities. The solution had to scale seamlessly across photography, digital experiences, presentations, social media, and web.
The Challenge required
Creating a repeatable visual system for every customer story
Directing authentic photography across diverse industries and environments
Balancing each customer's identity with Schneider Electric's evolving brand
Delivering production-ready assets across multiple marketing channels
My contributions
Led creative direction for customer story photography
Built the photography program and creative direction toolkit
Selected, onboarded, and managed photographers
Art directed photography on location
Curated final imagery and campaign assets
creative direction toolkit
Building a Repeatable Photography System
I established a repeatable process for customer story photography by creating custom shot lists, defining visual guidelines, selecting and onboarding photographers, and providing art direction throughout production. This framework aligned photographers, stakeholders, and marketing teams around a shared creative vision before production began.
