Overview
Challenge
Innovation Summit was developed during a significant evolution of the Schneider Electric brand. As the company's positioning shifted from Life Is On to Advancing Energy Tech, the event's creative direction evolved alongside it.
With stakeholder feedback continuing well into production, just two months remained to finalize the visual system and deliver hundreds of event assets before installation.
EXECUTION
The final system brought a consistent visual experience to hundreds of touchpoints across the Summit, creating a cohesive environment from arrival through the full event experience.
Despite an accelerated production timeline and evolving creative direction, the system successfully scaled across formats and spaces while maintaining a unified identity throughout the venue.
My Role
Creative Lead
Environmental Branding System
Key Visual Development
Large-Format Print Production
Vendor & Production Coordination
Frame.io Asset Management
On-site Creative Direction
Print Proofing & Installation Review
Design Approach
