Overview
Schneider Electric's Innovation Summit is the company's flagship customer event, bringing together thousands of attendees for keynotes, partner showcases, networking, and hands-on experiences.
I led the environmental branding system, creating a scalable visual language that extended across digital, print, and physical spaces throughout the venue.
Challenge
Create a scalable event identity capable of supporting hundreds of assets across multiple venues, audiences, and teams—while maintaining a consistent premium brand experience.
The system needed to flex across everything from large-format environmental graphics and stage visuals to presentations, digital signage, wayfinding, social content, and last-minute production requests.
Develop a cohesive visual identity for the entire event.
Create a scalable design system that could support hundreds of assets.
Deliver a premium attendee experience across physical and digital environments.
Enable fast production without sacrificing visual consistency.
Support on-site teams with a system built for real-world execution.
My Role
Lead Senior Designer
Key Visual Development
Experiential Branding
Environmental Graphics
Onsite design support
Design Approach
A scalable visual system built for every touchpoint.
The identity was designed to extend far beyond a single hero graphic. A modular visual language allowed the brand to scale seamlessly across environmental installations, directional signage, digital displays, and print applications, creating a consistent experience from arrival to departure.
